Tamra McKinney
Director of Public Relations & Media Services

Tam is the Director of Public Relations & Media Services, a three-tiered, comprehensive communications department including public relations and information; television services; and audio-visual tech service. Tam manages all agency functions including media relations, public awareness campaigns, HCTV-Channel 17 operations, crisis communications, publications and other products and services offered by the department.

Tam joined Henrico County in 1993 after working as a feature and news writer, an advertising writer, a graphic designer, a photographer and a promotions director for several local, regional and national media and publishing companies throughout Virginia and Washington, D.C. During her tenure with Henrico’s Public Relations & Media Services, she held four progressively responsible positions, including assistant director, before being named director in 2002. During her career, she has won more than 100 professional awards for writing, graphic design, photography, public relations campaigns, television production and community relations.

Tam is a graduate of Virginia Tech (Go Hokies!) with a degree in Mass Communications and is a member of the National Academy of Television Arts and Sciences, the Public Relations Society of America, the International Association of Business Communicators, National Association of County Information Officers, and Virginia Government Communicators.

Tam is not afraid of power tools, and hopes to be an independently wealthy interior decorator in her next life.

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Joel Archibald
Public Relations Specialist

Joel is a Public Relations Specialist with the department and is our resident photographer, graphic designer, animator, computer guru and general jack-of-all-trades. Joel joined the county government in 2001 after having worked in Henrico Public Schools’ media services department from 1991-95, and at Reynolds Medals (now Alcoa) as the director of photography, video and audio-visual services from 1995-2000.

Joel’s illustrious career, including owning his own photography and graphics firm, has earned him a stellar reputation in the business. His work has won dozens of awards from professional organizations around the country.

Joel, a Buffalo native (we don’t hold that against him) attended the University of New York at Buffalo, and has taught several graphics and desktop publishing courses for Adult Education at Hermitage High School.

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Steve Boyd
Television Producer/DirectorSteve first joined Public Relations & Media Services as a television producer/director in 2004, but had to leave us for a while due to a family relocation. After experiencing life in West Palm Beach, Florida and Amarillo, Texas, Steve rejoined the HCTV family in 2007.Steve’s videography talents, journalistic style and storytelling ability have earned him national recognition for his television programs. Before joining the PR&MS staff, Steve was a news photojournalist for Maryland’s WBOC, and was a photojournalist and special projects producer for Richmond’s WWBT, channel 12. Although he was born in Ohio (Go Buckeyes!) he grew up in the Shenandoah Valley. Steve went on to graduate from Virginia Commonwealth University earning a BS in Mass Communications. He is an Eagle Scout, loves documentaries, writing short stories, landscaping, watching and playing sports, photography and spending time with family and friends.When reflecting on his time spent away from Virginia, Steve recalls living in Amarillo before moving back home. “I saw my first roadrunner in the high plains of Texas and the other day I saw a cardinal in my backyard here in Richmond. I can remember thinking, roadrunners are interesting and funny birds, but that particular cardinal made me realize that I am home.”

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Linda Christian-Pierce
Secretary

Linda joined the county in 1989 as an Office Assistant with the Division of Recreation and Parks, but became a member of Public Relations & Media Services just nine months later (and has been with us ever since!). She is the department’s secretary, and performs a wide array of essential administrative duties including proofreading our many articles and publications, writing correspondence, assisting with the department’s financial transactions and providing information and assistance to county agencies and residents.

Linda attended Howard and Virginia Union universities. She earned her certification in customer service from Henrico County in 2002 and is a member of the International Association of Administrative Professionals.

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Elva Collins
Office Assistant

Elva is the Office Assistant for Public Relations & Media Services, and hers is often the first voice you’ll hear when calling our department. As our front-line greeter, Elva assists residents and other county agencies over the phone and in person, as well as performs a variety of indispensable administrative functions in our busy office.

Elva joined PR&MS in 2006 with six years of administrative experience, most recently with the Virginia Department of Education. Originally from Rockville, Maryland, Elva attended Salisbury State University and Montgomery College before relocating to the Richmond area.

Elva is a huge Maryland Terps fan (Fear the Turtle!) and during basketball season you can also find her supporting the VCU Rams. She enjoys cross-stitching in her spare time.

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Steven Dunn
Television Producer/Director

Steven joined HCTV-17 in 2005 as one of our television producers/directors. With a background in news and photojournalism, Steven brings an edgy touch to the programs he produces for the station. His philosophy on television production is simple: he “just wants to make a good story happen.”

Before joining the Public Relations & Media Services Department, Steven honed his interviewing, editing and storytelling skills as a photojournalist for local news stations WWBT Channel 12 and WTVR Channel 6. He is a graduate of Virginia Tech (Hokies Rule!) where he began as a science major before jumping the fence to visual media.

A former Steven Spielberg wannabe, Steven loves sci-fi and is a glorified trekkie.

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Ryan Eubank
Senior Television Producer/Director

Ryan joined Henrico County in 2003 as one of our first television producer/directors, and was promoted to Senior Producer/Director in 2004. Ryan’s forte is his storytelling ability — from inception to completion — of his award-winning television programs. As a producer, videographer, nonlinear video, audio, and photo editor, Ryan is the driving force behind many of the programs you see on HCTV-Channel 17.

Before joining Henrico’s general government, Ryan produced for Henrico Public Schools, and was a general assignment news videographer and editor at WVIR NBC-29 in Charlottesville and at the Capitol Bureau of WCVE PBS-23 in Richmond.

Ryan is a Magna Cum Laude graduate of Virginia Commonwealth University with a degree in Fine Arts, Communication Arts and Design.

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Fred James
Media Specialist

Fred joined Public Relations & Media Services in 2005 as a Media Specialist, overseeing and providing all audio-visual support and meeting facilitation for county agencies. He has a background as an AV special events consultant, technician and camera operator.

Fred received his Masters in Business Administration from Virginia Commonwealth University, and his undergraduate degree in Political Science from Louisiana State University (Geaux Hokies!). Fred has been playing guitar for more than twenty years and plans to combine that with his MBA to pursue a lucrative career as a guitar hero. Fred enjoys long walks, romantic candlelit dinners and strives for world peace.

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Will Jones
Senior Public Relations Specialist

Will joined Public Relations & Media Services in 2012 as a senior public relations specialist. He serves as the department’s writer and liaison with the news media. Before joining the team, Will worked for 21 years as a reporter for newspapers in Virginia, including the Richmond Times-Dispatch. He has extensive experience with local governments and the Virginia Freedom of Information Act, and his writing has been recognized by the Virginia Press Association and other organizations.

A native of Richmond, Will studied journalism and American Studies at the University of Richmond, and he’s a proud supporter of Spider athletics. Will spends his leisure time with his wife and two sons and enjoys playing guitar and writing songs. His acoustic band Van Driver produced a CD, “My Own Yard,” in 2009.

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Joyce Keenan
Business Supervisor

Joyce is the business supervisor for Public Relations & Media Services, and is our senior staff member having been with Henrico County since 1970. She oversees the department’s finances, including purchasing, budget preparation and management. Joyce also supervises all administrative support functions within the department.

After a six-year stretch in the Henrico Finance Department, Joyce joined Public Relations & Media Services (then called Research & Information) as the second member of the then two-person department. Joyce has worked under four county managers and four directors, and has seen the department grow from that two-person team to the 19-member machine we are today.

Joyce, a self-proclaimed graduate of the “School of Hard Knocks,” summarizes her long career in public service saying, “It has been an amazing journey that I hope to travel as long as I can” (the rest of us certainly hope that’s a long, long time from now).

Joyce’s hobby–her “other job” on the weekends–is wheeling and dealing in antiques. From ball-and-claw lowboys to Blue Willow china, Joyce enjoys working her booth at the antique mall in Tappahannock.

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Steve Knockemus
Assistant Director, Public Relations & Media Services

Steve is the Assistant Director of Public Relations & Media Services. He oversees media and community relations, assists internal agencies with special projects or consultation, and manages the department’s publications. Steve is also one of our top-notch writers, and performs a multitude of PR functions within the department including crisis communications during emergencies or natural disasters, and is frequently a host for some of our HCTV programs.

Steve joined the county in 2002 after having been a staff writer for Alabama’s “The Dothan Eagle” and “The Dothan Progress” newspapers, as well as a university relations coordinator for Troy State University. Steve is an accomplished writer and published co-author; his book “A Place of Our Own: The Stories of Dothan and Houston County” is available on Amazon.com.

Steve is a graduate of Beloit College in Wisconsin, and attended graduate school at University of Alabama. He is a member of the Public Relations Society of America and the International Association of Business Communicators. Steve is a die-hard Alabama football fan, and as a boy once met legendary coach Paul W. “Bear” Bryant (his brush with fame that he remembers fondly today).

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David Letourneau
Television Producer/Director

David joined the Public Relations & Media Services Department in 2012 as one of our television producer/directors for HCTV. David’s keen eye for the perfect shot, coupled with his enthusiastic capturing of fast moving action, have earned him national recognition for his work. David’s background in news and sports photojournalism provides him with the essentials to tell a good story.

A native of the Hampton Roads area, David graduated with a degree in Communications from Virginia Tech (Hokies Rule!) before beginning his television career with WWBT channel 12 in Richmond. After leaving channel 12, David spent many years as a videographer for Comcast SportsNet in the Washington, D.C. area honing his craft and his professional television productions..

A true lover of all things sports, David is a lifelong, die-hard Redskins fan (and freely admits it) and fiercely roots for the Los Angeles Angels during baseball season. David is happy to have returned to the metro Richmond area with his family, and we are delighted he’s back too!

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Doug Mayo
Television Operations Technician & Engineer

Doug came on board the team in 2004 as our Television Operations Technician and Engineer for HCTV-17. Doug oversees all technical and engineering operations in the television studio, engineering and dub areas, edit suites and training classrooms, as well as performs all programming and maintenance of the video server for the station.

Before joining Henrico, Doug was the operations manager and field engineer at
Professional Products, Inc. for 24 years. He also manufactured and maintained automated videotape movie systems for Symtel of Virginia to be used in hotels and motels, and provided field and bench service for AVEC Electronics. Doug also worked for John Tyler Community College’s electronics and AV department, and was an electronic technician in the United States Navy.

Doug attended John Tyler Community College, and is continually learning new technologies to help us stay on the cutting edge of the television industry.

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Diane 11-2013
Diane Oaks
Public Relations Specialist

Diane originally joined Public Relations & Media Services in 1995, but transferred to the Human Resources Department in 2001. After seven years away, Diane came home to PR&MS in 2008 as a Public Relations Specialist. Diane is our resident Webmaster, creating and updating all of the graphics, photos and information you’ll find on this Web site. In addition, Diane creates the message boards you see on HCTV, as well as the Adopt-a-Pet series, ticker updates and DVD jacket design.

Before joining the PR&MS team, Diane worked in the private sector for various advertising and creative firms. Her talents are a quirky blend of tech-head meets creative whiz, and her attention to detail borders on neurotic.

Diane is a graduate of James Madison University with a degree in Communications. She is an avid reader, follows the Indy Car circuit (go Simona!), and loves romping around with her Shih Tzu, Chloe.

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Elizabeth Patacca
Office Assistant

Elizabeth joined Public Relations & Media Services in 2008 as an Office Assistant for HCTV-Channel 17. Whether you’re calling to request a DVD of one of our award-winning programs or need assistance tracking down one of our producers, Elizabeth will help you out.

Elizabeth has a variety of administrative support experience, as well as a love for music. She graduated from Virginia Commonwealth University with a Bachelor of Arts degree in music, and continues — time permitting — to pursue her passion for the clarinet.

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John Sabatini
John Sabatini
Technology Support Specialist

John joined Public Relations & Media Services as our Technology Support Specialist in 2011. John hails from the great state of Maryland where he graduated from Walt Whitman High School and attended Montgomery College. John’s extensive experience with All Things Technical began in the United States Navy, where he was a Chief Operations Specialist. Since then, John has worked in a variety of public sector positions — primarily broadcast radio — overseeing every type of operating platform, database system and network configuration imaginable.

John not only services both PC and Mac desktop and laptop computers for PR&MS, but is responsible for maintaining all computers and Audio Visual equipment in public meeting rooms, the Board Room, and the County Manager’s Conference Room. When he’s not in the ceiling installing cables or knee deep in software upgrades, you might find John rocking out on his guitar, building 1/96th scale radio-controlled warships and chasing after his two monster-sized pooches in the James River.

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Ben Sheppard
Television and Media Services Manager

Ben joined Public Relations & Media Services in 2004, and is the Television and Media Services Manager for the department. Ben oversees station operations and manages the team of producers and technicians that create the feature programs aired on HCTV. In addition to managing television services, Ben assists county agencies with their internal audio visual and media services needs.

Ben has held progressively responsible positions during his tenure with the county, including Media Specialist, Television Producer/Director and Senior Television Producer/Director. Ben has hands-on experience with every aspect of Television and Media Services, including having produced dozens of feature programs that air on the station, as well as overseeing web streamed board meetings and HCTV programs. With multiple awards under his belt, Ben continues to ensure our residents are informed and entertained with quality television programming on HCTV.

Before joining the county, Ben was a video journalist for Richmond’s WWBT-12, and had worked for WSLS in Roanoke. He is a graduate of Virginia Tech (Hokie, Hokie, Hokie, Hi!) with a degree in Communications.

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Geoff Weidele
Geoff Weidele
Television Producer/Director

Geoff joined HCTV-17 in 2005 as one of our television producers/directors. Having been in television production for more than 25 years, Geoff admits he just “really loves to play with video.”

Before joining HCTV–17, Geoff was a producer for Henrico School’s channel 99. He has worked for local television and video production companies both in the Metro Richmond area and Northern Virginia, and has won several national awards for his television productions. Geoff is a graduate of James Madison University with a degree in Communications.

Geoff, the consummate Great Outdoorsman, does put the camera down from time to time. When he’s not camping or gardening, you may find him climbing the massive Red Rocks of Nevada.

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